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Our Store
Our flagship store on Lavelle Road, in Bangalore, houses over 40 collections under one roof. Set in an old Bangalore home, with no air conditioning, surrounded by gulmohur trees and bougainvillea creepers. We welcome you to a place that is the essence of true luxury - slow, purposeful, timeless, and beautiful.
How to Reach The Jewelry Project
- Arrive at Glen's Bake House on Lavelle Road.
- Enter the main indoor seating area of the cafe.
- As soon as you enter take the left
- Open the door in front of you & take the stairs to the first floor
- Walk down the corridor and Meet our jewels and our team
Women of TJP
"I’ve owned The Jewelry Project pieces for over a decade, and every single one is still as beautiful, intact, and wearable as the day I got it. That’s saying a lot because I’m not gentle with my jewelry, I throw it in bags, wear it constantly, travel with it and yet, nothing has ever broken or lost its charm. Deepti’s work is that rare combination of elegance and sturdiness. It celebrates the gentleness of form, but it’s made to last a lifetime. These are not just ornaments; they’re companions through years of change, milestones, and everyday life.”
“I’m quite traditional in my taste, but one slim neckpiece with tiny floral elements became a hit with all the youngsters around me! My niece and her friends loved it. That’s what I admire about The Jewelry Project: it bridges generations effortlessly.
"So many of Deepthi’s designs remind me of jewelry from my own past temple jewelry, classical motifs, even dance costumes. Yet she brings her own texture to it. It feels like memory has been remade for the now."
"What drew me to The Jewelry Project wasn’t just the designs, it was Deepti herself. From our first meeting, it felt like a meeting of minds. Over time, she learned exactly what resonates with me, often creating pieces that feel like an extension of my personality. I’m a bead person through and through, and she has a way of taking my love for beads and adding her own magical touch, sometimes with unexpected stones like fossil coral, that transforms the piece completely. Every necklace or earring I wear from TJP becomes a conversation starter, because it carries both my story and hers."
"Jewelry is deeply personal for me. There’s a quiet moment when I look at myself wearing one of her pieces and feel special, like I’m connected to something larger, something timeless. It’s more than adornment. It’s memory, it’s emotion, it’s expression.
The younger generation loves her work too. My clients are mostly young, and they’ve worn her pieces with so much pride. It’s because Deepthi connects with the old-school style and adds a new twist that feels relevant today. That’s rare."
“I came across The Jewelry Project through their website, and even today, I keep discovering pieces that speak to me. What drew me instantly was their elegance, nothing loud, just quietly striking. They remind me of my mother’s and grandmother’s jewelry, yet feel modern and deeply personal. I’ve always been a minimalist, but these pieces naturally become part of my everyday life, like a silent ritual or a memory you carry with you. One time, I admired a piece that wasn’t in stock. I didn’t request it, yet somehow, it found its way to me, it felt like serendipity. That’s what this brand is for me: not just shopping, but connection. People often stop me at gatherings to ask where my jewelry is from because it’s understated yet always makes a statement. For me, The Jewelry Project reflects slow living, craftsmanship, and a meaningful link to heritage.”
“What sets Deepti apart is the soul she infuses into her creations, rooted in cultural symbolism, storytelling, and a deep connection to her kaarigars. Her ‘Goddess Devi’ collection, celebrating shakti, remains unforgettable. One of my most treasured possessions is a jade pendant she transformed into a forest-themed necklace, a piece I will one day pass on as an heirloom. Her Lavelle Road studio became a sanctuary, filled with conversations about art, impermanence, and beauty. Deepti is not just a designer; she is a storyteller, a cultural custodian, and a dear friend. Her work is a blessing to those who wear it.”
“Deepthi has a gift for transforming old, traditional jewelry into something fresh and elegant, without losing its soul. Many of her clients trust her completely, especially for family weddings where heirloom pieces need a modern twist. She respects the original craftsmanship while breathing new life into it. That’s why she has such a loyal customer base, people know she’ll create something beautiful, unique, and respectful of their heritage.”
"I don’t wear a lot of jewelry. But every once in a while, something speaks to me, and that’s how it’s always been with The Jewelry Project. My first piece was a sun and moon chain that Deepthi customized because I didn’t want pearls. She just gets it. Her pieces are timeless, personal, and never loud. When I do dress up, especially in a sari, it’s one of hers I reach for."
love from the tjp family
"I’ve owned The Jewelry Project pieces for over a decade, and every single one is still as beautiful, intact, and wearable as the day I got it. That’s saying a lot because I’m not gentle with my jewelry, I throw it in bags, wear it constantly, travel with it and yet, nothing has ever broken or lost its charm. Deepti’s work is that rare combination of elegance and sturdiness. It celebrates the gentleness of form, but it’s made to last a lifetime. These are not just ornaments; they’re companions through years of change, milestones, and everyday life.”
“I’m quite traditional in my taste, but one slim neckpiece with tiny floral elements became a hit with all the youngsters around me! My niece and her friends loved it. That’s what I admire about The Jewelry Project: it bridges generations effortlessly.
"So many of Deepthi’s designs remind me of jewelry from my own past temple jewelry, classical motifs, even dance costumes. Yet she brings her own texture to it. It feels like memory has been remade for the now."
"What drew me to The Jewelry Project wasn’t just the designs, it was Deepti herself. From our first meeting, it felt like a meeting of minds. Over time, she learned exactly what resonates with me, often creating pieces that feel like an extension of my personality. I’m a bead person through and through, and she has a way of taking my love for beads and adding her own magical touch, sometimes with unexpected stones like fossil coral, that transforms the piece completely. Every necklace or earring I wear from TJP becomes a conversation starter, because it carries both my story and hers."
"Jewelry is deeply personal for me. There’s a quiet moment when I look at myself wearing one of her pieces and feel special, like I’m connected to something larger, something timeless. It’s more than adornment. It’s memory, it’s emotion, it’s expression.
The younger generation loves her work too. My clients are mostly young, and they’ve worn her pieces with so much pride. It’s because Deepthi connects with the old-school style and adds a new twist that feels relevant today. That’s rare."
“I came across The Jewelry Project through their website, and even today, I keep discovering pieces that speak to me. What drew me instantly was their elegance, nothing loud, just quietly striking. They remind me of my mother’s and grandmother’s jewelry, yet feel modern and deeply personal. I’ve always been a minimalist, but these pieces naturally become part of my everyday life, like a silent ritual or a memory you carry with you. One time, I admired a piece that wasn’t in stock. I didn’t request it, yet somehow, it found its way to me, it felt like serendipity. That’s what this brand is for me: not just shopping, but connection. People often stop me at gatherings to ask where my jewelry is from because it’s understated yet always makes a statement. For me, The Jewelry Project reflects slow living, craftsmanship, and a meaningful link to heritage.”
“What sets Deepti apart is the soul she infuses into her creations, rooted in cultural symbolism, storytelling, and a deep connection to her kaarigars. Her ‘Goddess Devi’ collection, celebrating shakti, remains unforgettable. One of my most treasured possessions is a jade pendant she transformed into a forest-themed necklace, a piece I will one day pass on as an heirloom. Her Lavelle Road studio became a sanctuary, filled with conversations about art, impermanence, and beauty. Deepti is not just a designer; she is a storyteller, a cultural custodian, and a dear friend. Her work is a blessing to those who wear it.”
“Deepthi has a gift for transforming old, traditional jewelry into something fresh and elegant, without losing its soul. Many of her clients trust her completely, especially for family weddings where heirloom pieces need a modern twist. She respects the original craftsmanship while breathing new life into it. That’s why she has such a loyal customer base, people know she’ll create something beautiful, unique, and respectful of their heritage.”
"I don’t wear a lot of jewelry. But every once in a while, something speaks to me, and that’s how it’s always been with The Jewelry Project. My first piece was a sun and moon chain that Deepthi customized because I didn’t want pearls. She just gets it. Her pieces are timeless, personal, and never loud. When I do dress up, especially in a sari, it’s one of hers I reach for."
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